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Jeff Beberman

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Expedia • Made to Travel

Inside each of us, there is a traveler. It is our nature as humans. We were meant to go. No matter what.

Our campaign demonstrates how Expedia gives potential travelers the tools, and encouragement to go – to overcome the barriers and anxieties that might keep them from going and becoming who they were otherwise meant to be.

Credits: Mike, Diogo, Bruno, Nico, Martha, Mallory, Corinna, Simon, Jake, Kevin, Luke, Hector, Kara, Lauren, Lindsey, Perrin, Anh, Gabby, Audrey, and Anomaly LON

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Corona Extra • La Vida Más Fina

After years of asking people to Find Your Beach, Corona had a problem: it had lost its connection to culture. Constellation Brands came to us to update their masterbrand pov by leaning into Corona’s Mexican roots and relaxed way of life. To us, the next chapter for this storied brand couldn’t have been more clear. It was staring back at us from every bottle of Corona Extra - La Cerveza Más Fina, The Finest Beer. From that simple line on that iconic label, Corona’s new brand pov was born.

Our campaign invites the world to join Corona in celebrating La Vida Mas Fina, or The Fine Life. It’s built on the fundamental truth that fulfillment and joy can be found in just about anything. Simply change your outlook, and surround yourself with the things in life that truly matter.

Credits: Barton, Joe, Gloria, Will, Ryan, Marco, Kate, Karen

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Whole Foods • Whatever Makes You Whole

Everyone knows what Whole Foods stands for: organic, sustainable, cage-free, high-quality food. Yet, after years of WFM being known predominantly for these values, people began rejecting them for being righteous and off-putting. Yes, people respected WFM, they just didn’t like them.

Truth is, there are a lot of reasons to like WFM -- their philosophy and values are just two of them. It was time to show people that Whole Foods Market is the place to find the best of whatever it is you’re into, from fresh-caught seafood and organic fair trade bananas to local craft ice cream and peanut butter you grind yourself.

Credits: Barton, Laura, Hilary, Mike, Peter, Natasha, Ty, Sean, Eugene, Eron, Jeff, Bryan, Aroon, Claire, Flo, Jaime, Denzel, Karen, Ashley, Kate

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Apple Arcade • Arcade is Open

Apple Arcade gives you unlimited, uninterrupted access to the games you love. Brain-teasers, magical quests, endless runners, action-packed sports, beloved classics, and more.

For the launch of NBA 2K22, we leaned into the GM feature, giving gamers the first hand feeling of what it’s like to build a team, and trade for your favorite player. KD to Dallas? Tatum to Golden State? KAT to Miami? What’s your move?

For Zookeeper World, we were inspired by the fun and quirky characters in the game to help you build your zoo, specifically the punk monkeys. So we decided to sing about it. We developed Hula Rabbit and the Punk Monkeys band, created an original song in Japanese and English, and threw a massive outdoor concert in the zoo.

Credits: Jacob, Kevin, Luke, Kim, Nargis

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iPhone 5s • You're more powerful than you think

It’s pretty amazing what you can do with the computing power of iPhone 5s, and the apps it runs. Now, more than ever, it is within your power to be stronger, healthier and more fit.

This is a sharp contrast to America of just twenty years, let alone America in the ‘50s and ‘60s. In fact, in 1962, in order to get children out of their seats and exercising, President John F Kennedy commissioned the song “Chicken Fat” to be developed and played over PA systems in schools.

The song does a perfect job highlighting just how far we’ve come.

Credits: Krista, Chaz, Yakeema, Charles, Chuck, RJ

K-Swiss Tubes • Get Championy

As part of a fully integrated campaign for K-Swiss, antihero Kenny Powers, of HBO's Eastbound and Down, breathes life, and controversy, into the K-Swiss brand. He’s arrived to instruct the youth of America to get Tubes, get training, and get champion-y.

The NSFW campaign launched with a featured short on Funny or Die, followed by commercials on TV and online. Film content was supported with the Kenny Powers Muscle Machine smartphone app, the Workout Wingman Facebook Wall spotter, a custom microsite, as well as print, OOH and retail.

At every step of the way, Kenny encouraged weaklings everywhere, “do yourself, and the rest of the people who have to look at your disgusting body a favor, get Tubes and get training.”

Credits: Matt, Matt, Barton

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Sonos • Fill Your Home With Music

Sonos easily fills your home with music, all from one simple app.

In a marriage of music and color, our campaign uses color to visualize sound, with each color representing a different speaker in the home, streaming through Sonos wireless speakers.

Credits: Dave, Peter, Tim, Ben, Harrison

Zune Arts • The Art of Friendship & Sharing

To bring Zune, Microsoft’s short lived mp3 player, into the cultural conversation, we created Zune Arts. It was a digital art project/experiment where we told stories of Zune's brand values of friendship and sharing. Through unique collaborations between interesting and emerging artists and musicians, we created multiple short films and a collaborative graphic novel written by Steve Niles.

Perhaps a brown brick from Microsoft was doomed going up against the iPod. Our work, however, received praise from the press for its artistry and execution, and was called out that it should have been created for Apple. AICP agreed.

Credits: Charlie, Bryan, Jason, Elisa

Zune Arts • The Lost Ones
Zune Arts • The Lost Ones

An original graphic novel written by Steve Niles and illustrated by Morning Breathe, Kime Buzzelli, Dr. Revolt and the legendary Gary Panter.

HP • Let's Do Amazing

No one ever got anything done by talking about it. Doers change the world.

On TV and online, Rhys Darby meets up with a couple such people, uncovering what little piece of amazing they're accomplishing with the help of HP products and services. 

Brand posters spread the mantra of doing throughout HP offices globally.

Credits: Jed, Jason, Bryan

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2K Sports • It's A Hockey Party

2K creates the most realistic gaming experiences. So much so, it's the games the pros play. Here are a couple highlights from that work, with some amazing athletes, including Kevin Garnett, Brian Wilson and Jack Johnson.

Credits: Matt, Mac, Jason, Bryan

FIAT 500X • Reinvention of an Italian Classic

The FIAT 500, or Cinquecento, was built for the small roads of Italy. The all-new 500X, however, was reinvented for a much bigger world.  

To parallel this principle, and demonstrate the versatility of this newer, larger FIAT, we took the iconic Italian song, "Volare" and remade it for the world, by the world. Filming in seven countries (Los Angeles, Rio de Janiero, the Amalfi Coast, London, Cape Town, Mumbai, and Tokyo) in six weeks, we brought together diverse voices, instruments, and cultures for a completely new take on an Italian classic. 

We worked closely with legendary music producer, songwriter and publisher, Steve Lindsey (Leonard Cohen, Willie Nelson, Elton John, amongst others) to adapt the song that was filmed live on location.

Credits: David, Gary, Jose, Rob

NBA Street • Rise & Shine

Harness the creativity of the streets to take your game to new levels.

Credits: Steve, Tom, Tom

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Beats Pills • Small But Loud

A definition of the product and attitude, the Beats Pill characters were created to be literal speaker boxes for all that's hot in culture.

With constant communication, via posts on Facebook and Tumblr, and digital OOH media, the Beats Pills were always dropping some knowledge about the world around us.

Credits: Eugene, Tim

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NY Knicks • The Knicks are New York, New York are the Knicks

With the Nets moving to Brooklyn, the Knicks wanted to make sure they took credit where credit was due. While the Nets could represent BK, there could only be one team for all of New York. 

We proposed a new identity grounding the Knicks in the city from which it draws its strength, creativity and inspiration. Our bold campaign parallels the city it represents. Five boroughs coming together to form one great city. Players uniting on the court to fulfill a team's destiny.

Credits: Mac, Miles

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CORONA • Shellphone

When you're living the fine life, and the Shellphone rings, it's a good idea to answer. You never know who will be calling. Shello?

Credits: Barton, Joe, Gloria, Will, Ryan, Marco, Kate, Karen

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RedBull TV • Front Row Center

In 2016, RBTV traveled to, and broadcast six top music festivals around the world. From live performances to behind the scenes, and everything in between, this show immersed the viewer in each experience.

RedBull asked us to name and create an identity for the show. We proposed a ticket to the best seat in the house.

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FIAT 500X • From A to X

The bigger, more powerful, more versatile FIAT 500X can take you anywhere you want to go. So don't just go from A to Boring. Go from A to X.

The animation was used as a billboard projection for the premier of the 500X at the LA Auto Show, with additional static billboards and bus shelter support around the LA Convention Center.

Credits: David

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Portland Trailblazers • Ready or Not

Game schedule player cards and posters connect a new, young team to their city, and the city to their team.

Each month a new schedule was released, introducing a player with a key Portland landmark.

Credits: Jason, Bryan

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Grey Goose / Here's to Nothing

Culture is burning out with big achievements and over-the-top experiences. It's always more, more, more. But what we could all use a little more of – is less. With zero sugar, zero carbs, and a heritage rooted in savoring life’s every moment, Grey Goose Essences is the perfect drink to remind people to unplug, slow down, and do, well, “nothing.”

Credits: Barton, Steph, Joe, Mike, Karen

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Ronny's Seltzer • Never Lose Your Fizz

An updated design for a business of a bygone era, home delivery of siphon top seltzer in Brooklyn, NY.  A tradition that will hopefully schelp on forever. 

Included in the redesign is a new identity, graphics package, business cards, flyers and t-shirts.

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Second Chances

Second Chances is a print series of collaged vintage cartoons and comics, breathing new life into old characters, creating a story of their own.

19"x24" 3 color screen print, 100lb. bristol paper
Limited edition of 40. Signed and numbered.

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Headspace • The Most Important Person Is You

Before launching their next gen app, Headspace wanted to take a moment to thank their subscribers for joining them on their mission of making the world a healthier, happier place.

Credits: Kevin, Byron

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Back to Jeff Beberman Work
Expedia_Tub_02.gif
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EXPEDIA / Made to Travel
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CORONA EXTRA / La Vida Más Fina
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WHOLE FOODS MARKET / Whatever Makes You Whole
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APPLE ARCADE / Arcade Is Open
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APPLE / You're More Powerful Than You Think
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K-SWISS / Get Championy
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SONOS / Fill Your Home With Music
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ZUNE ARTS / The Art of Friendship & Sharing
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HP / Let's Do Amazing
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2K SPORTS / It's A Hockey Party
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FIAT / Reinvented for the World
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EA SPORTS / Rise & Shine
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BEATS BY DRE / Small But Loud
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NY KNICKS / The Knicks are New York
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CORONA / Shellphone
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REDBULL TV / Front Row Center
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FIAT / From A to X
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PORTLAND TRAILBLAZERS / Ready or Not
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GREY GOOSE / Here's to Nothing
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RONNY'S SELTZER / Never Lose Your Fizz
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SECOND CHANCES / Posters
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HEADSPACE / The Most Important Person Is You

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